Andy Byron and Kristin Cabot — the couple who got caught having an affair at a Coldplay concert last summer — won’t ever live it down … because Pepsi’s thrown the moment into their new ad campaign!

The soda giant just dropped their Super Bowl ad on social media … which begins with a polar bear — an iconic Coca-Cola mascot — taking the Pepsi Challenge, and choosing Pepsi over Coke.

The shocked bear runs off to a therapy session — with a heavily bearded Taika Waititi talking him through his issues — before he hits the city streets and meets a lady bear on the street … who offers him a Pepsi.

The two then attend a concert together … where they’re shown on the Jumbotron … cuddled up and sipping on the beverage.

The bears are shocked … but, unlike their real-life inspo, they don’t dive out of frame … living their Pepsi life loud and proud.

While the commercial ends on a high note for these ursine creatures, it didn’t work out as well for their real-life counterparts.

Byron, the then-CEO of tech company Astronomer, and Cabot — a high-ranking member of the human resources team — were forced to resign in disgrace after the cameras at a Coldplay show caught them in a compromising position.

Kristen was estranged from her husband — though not officially divorced — at the time, and she and Andy quickly became laughingstocks on the internet. Andy is still with his wife today.