Beach, but make it chic. 8 Other Reasons founder Charles Lichaa has built a cult-loved accessories brand worn by Beyoncé, SZA, Dua Lipa, Bella Hadid, Kylie Jenner, Sabrina Carpenter, Rita Ora and more, and now he’s sharing how his designs can take any look to the next level.

According to the Australian entrepreneur, versatility is everything. His jewelry, belts, handbags, hair must-haves, and more are made to move seamlessly throughout times, destinations, and dress codes.

“Celebs are constantly styling for moments whether it’s off duty looks, red carpets, tours, studio visits, or vacations,” Lichaa tells ET. “Our pieces are designed to flex across all of that and work just as well at 9 a.m. as they do at 9 p.m.”

When it comes to styling like a pro, he says it all starts with one standout piece.

“Pick a hero like earrings, a bag, or a hair moment, and build around it. If your earrings are bold, keep the necklace clean. If your neck is stacked, go sleek on the ears.”

Rules, however, are meant to be broken because the designer encourages mixing metals, textures, and vibes, and trusting your instinct above all else.

“If it feels right, it is right,” he explains. “Accessories should change your posture. If you put something on and stand taller, that’s the one.”

“We want you to be able to throw something on and feel like the main character,” Lichaa adds. “Whether you’re in a tank or jeans, or headed out for the evening, we’re the finishing touch that makes a simple outfit feel intentional, and a bold outfit feel unforgettable.”

He even has a formula for upgrading a casual beachy get-up for your holiday travels.

“Gold in the sun is always a yes. Layered necklaces, bold hoops, and anklets make a bikini instantly feel luxe. Add a hair clip, scarf, or headband, and suddenly saltwater-messy looks completely fashionable,” he shares.

And if the dress code is already elevated for a holiday fête, Lichaa recommends leaning all the way into a theme.

“Rhinestones, crystals, and metallic finishes are the best friend of holiday light,” he spills. ‘Even a simple black dress becomes a moment with statement earrings or a dramatic clutch.”

Regardless of your plans, Lichaa wants his customers to feel like their best selves.

“8OR is confidence you can wear every day,” he notes.

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