TUSCALOOSA, Ala. – Alabama Athletics announced today a five-year renewal of Regions Bank’s sponsorship, elevating the long-standing relationship to Champion Partner in an agreement secured by Crimson Tide Sports Marketing.

The enhanced agreement provides a first-of-its-kind support for Crimson Tide student-athletes with name, image and likeness opportunities and an elevated presence and visibility for Regions around Alabama Athletics and forums. In addition, the bank will deliver more financial education resources and expand opportunities for student-athletes to receive a customized Regions Greenprint plan that creates a personalized roadmap to help reach their financial goals. In this new era of college athletics, Regions is providing more and more student-athletes with opportunities to work toward their financial goals. In the coming year, Regions has several events planned for student-athletes with more to come.

“Regions Bank is a leader in helping people build financial confidence, and our experience shows that the earlier a person can get started with their financial goals, the better prepared they are to meet challenges and opportunities that are ahead,” said John Jordan, head of Retail for Regions. “For student-athletes, this is a pivotal time in their lives, and our branch associates are ready to come alongside with them to prepare for life after college.  We are proud to expand our relationship with student-athletes at Alabama, and we look forward to bringing more resources to campus soon.” 

The Champion Partner designation represents the highest tier with Alabama Athletics and Crimson Tide Sports Marketing. Regions’ elevated commitment underscores its deep presence across campus, within Tuscaloosa, and across the Southeast.

The agreement between Alabama Athletics and Regions includes:

• Gate signage at Saban Field at Bryant-Denny Stadium, welcoming fans to the home of Crimson Tide football
• Exclusive usage of the Football Radio Booth Cam, a behind-the-scenes feature connecting fans to the action
• Title sponsorship of a Crimson Tide football game
• Community events with appearances by Big Al, the Crimson Tide mascot, and cheer squad

“Regions and Alabama Athletics have been a team for many years, and we are proud to expand our relationship into a new era,” said Paul Hodges, Senior Vice President, Sponsorships and Experiential Marketing Manager for Regions. “We are honored to play a leading role in helping student-athletes navigate the complicated and changing landscape of NIL while delivering the guidance and advice to help prepare them for the future. Whether on the field or in the classroom, there is great excitement and tradition at Alabama, and Regions is a key part of making it memorable.”

“Regions has been a valued partner of Alabama Athletics for more than 20 years, and we’re proud to see this relationship continue to grow,” said Todd Kucinski, Director of Business Development for Crimson Tide Sports Marketing. “By investing in premium assets across our most visible platforms – and adding NIL for the first time – Regions is demonstrating its belief in Alabama Athletics, our fans, and our student-athletes in bold and meaningful ways.”

Crimson Tide Sports Marketing, the locally based team of Learfield – the media and technology company powering college sports – is the exclusive multimedia rights holder for University of Alabama Athletics and oversees all sponsorship agreements on behalf of the Crimson Tide.

About Regions Financial Corporation

Regions Financial Corporation (NYSE:RF), with $159 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates approximately 1,250 banking offices and nearly 2,000 ATMs. Regions Bank is an Equal Housing Lender and Member FDIC. Additional information about Regions and its full line of products and services can be found at www.regions.com.

About Learfield

Learfield is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.