GAINESVILLE, Fla.– Florida announces an official partnership with Simple Modern, a leading producer of premium drinkware. The partnership will go into effect for the 2025-2026 Florida Athletics season and feature a limited quantity of uniquely designed 30-ounce tumblers.
 
 As part of the partnership facilitated by Gators Sports Properties, Simple Modern is creating in-game available drinkware for the University of Florida Athletic Department. The limited edition, officially licensed products will be sold exclusively during home football games at the concession stands.

“Partnering with Gator Sports Properties is an incredible way to celebrate and support one of the best football programs in America,” said Chris Hoyle, Simple Modern Chief Marketing Officer. “We think fans will love the exclusive, reusable cups that show their love for the Florida Gators, and we’re excited to cheer with them as they pursue championships this fall.”

 

 Florida and Simple Modern worked closely to develop this partnership with athletics multimedia rights holder Gators Sports Properties, the locally based team of Learfield—the media and technology company powering college athletics—and CLC, a division of Learfield and Florida’s exclusive trademark licensing agent.

“We’re excited to welcome Simple Modern as the official drinkware partner of Florida Athletics,” said Darren McPhail, Gators Sports Properties General Manager. “Gator fans can look forward to these exclusive designs available at Ben Hill Griffin Stadium concessions during every home football game. They are perfect for showing your orange and blue pride all season long.”

 

About Simple Modern 

Simple Modern exists to give generously. As a leading drinkware and consumer goods company, Simple Modern gives at least 10% of annual profits to communities around the world, equaling millions in donations since the company’s founding in 2015. The Oklahoma-owned company offers premium-quality products and unique styles for adults and kids at affordable prices. Mission-driven and values-based, Simple Modern has grown into a category leader for retail partners Amazon, Target, and Walmart, serving customers in all 50 states and eight countries around the world. To learn more about Simple Modern, visit the official homepage here.